I Heart Campbell
I Heart Campbell
I Heart Campbell is Addy’s first solo London exhibition. It is an immersive experience, encompassing photography, painting, installation, film, set design by Ibby Njoa and sound art by CKTRL. As you move through the space, the exhibition builds. Neon signs and monographed walls which mirror runway and award ceremony interview backdrops are the first thing to great you, along with a layered and emotive violin soundtrack. A red carpet runs through the entirety of the downstairs venue of 180 Studios. Addy’s first works are photographs. Huge, bold and encompassing, they line the walls. These strikingly posed figures become part of their own runway show, floating divinely above the red carpet.
As with all of Addy’s work, these images are a celebration of those who have been historically overlooked in art and fashion. There is a playfulness to his work: some poses and settings suggest religious connotations, whilst penned words such as ‘remove skin blemishes’ written on the images are perhaps visual side-eyes to the fashion industry’s impossible standards. It could also be a comment on the modern world in general’s desire for unattainable perfection. Past the photographs, large scale paintings and installations are introduced. The paintings are as striking as Addy’s photographs. His deep use of colour, bold composition and knowledge of line have all been transferred into the way he works with paint.
The photographs were printed by Touch Digital and framed and mounted by A.Bliss. The black stained oak of the frames contrasts beautifully with the white of the paper and borders of the images. This high-contrast and clean lines support and enhance Addy’s impactful images, whilst the art glass allows the viewer full immersion in the image without the barrier of reflection. We were delighted to have worked with Campbell Addy on this huge and impressive show. It is completely iconic, an explosion of creativity and shows the power of vulnerability.